About Us
Excellent customer care you can rely on
When our dynamic founder Colin Barnes (pictured above when he was in the Navy as a youngster) first started the business in 1972, his focus was to offer service and insurance advice that was genuine, honest and had the customer’s best interests at heart, with a range of carefully considered insurance products at hand to meet the needs of his customers. And some things never change.
With Lifesure, dependable leisure and everyday insurance cover, packed with great features, is just a click or call away.
Our team of agents are based in the UK and will do the hard work for you, offering a policy to meet your needs, from our panel of reputable insurers, based on the information you provide us.
Customer care is at our core and we’re proud to say we’ve won the Feefo Platinum Trusted Service Award for the fourth year running! You can read our reviews here.
And should you need support with a claim we have a dedicated Customer Care Champion, who will be there to provide additional assistance. Details on how to get in touch can be found on our Contact Us page.
Our people are here to help
We are genuine, conscientious and friendly people who will provide you with great service, whatever your insurance needs. Our team of experienced agents will help to ensure you have reliable insurance cover, so it will be there to support you when you need it. At Lifesure, we’re advocates of continuous learning and development, which ensures our people have the knowledge to hand to be able to help you, with qualifications ranging from IF1 Cert II and the CII Diploma, to ACCA, ACA and AAT for our finance team.
Our partners are carefully selected
Our partners include reputable household names like AXA, Ageas, Allianz, Aviva and LV. They work with us to provide a variety of cover options and even help us create bespoke products, based on feedback from thousands of customers over the years. We expect our partners to be A rated, with claims services that support our customers.
The Lifesure story
Colin Barnes believed in helping people. Despite growing a business that is now one of the UK’s leading personal lines insurance brokers, Colin wasn’t especially motivated by money. Colin started by knocking on doors, getting to know his customers and always trying to find them a good deal – at the time with life insurance. Soon people were asking if they could insure their cars and homes with him too. So Colin went to London, walked into the offices of the major insurance companies and told them what his customers were looking for. He came away with a new set of policies to offer and he never looked back. A founder to be proud of!
Colin’s passion for customers, for working closely with partners and for supporting and challenging his team of people runs through everything that we do at Lifesure today. Colin sadly passed away in 2017 but we like to think that he lives on in everything we do. We hope we would make him proud.
